The Core of Shoptok
Purpose
To empower smarter shopping by providing consumers with transparent, data-driven insights and giving businesses the tools to optimize their visibility, performance, and pricing strategies.
To be the trusted midpoint between consumers and businesses, ensuring that shoppers make informed choices while retailers connect with the right audience at the right time.
Vision
To create the most reliable and insightful smart shopping ecosystem, where users confidently navigate their shopping journey, and businesses thrive through transparency, data, and meaningful engagement.
Mission
For Consumers: We provide a smart, independent, and transparent environment where shoppers can easily research, compare, and make informed decisions.
For Businesses: We empower retailers with data-driven insights and performance tools to enhance visibility, optimize pricing, and reach the right customers.
For the Market: We bridge the gap between expectations and reality, creating a balanced, fair, and intelligent shopping experience for everyone. We are thought leaders who help develop and transform retail to become digital natives.
Our culture
At Shoptok, we thrive on curiosity, collaboration, and continuous growth. We don’t just hire for skills—we hire for mindset. The ability to adapt, innovate, and push boundaries is what truly sets our team apart. Here’s what defines us:
- Fail Forward & Learn Rapidly – We believe that mistakes are part of progress. Every challenge is a learning opportunity, helping us refine our approach and improve.
- Bold Ideas Welcome – We encourage creative thinking and are always open to new ways of doing things, whether it’s optimizing processes or reimagining the future of e-commerce.
- Agility in a Fast-Changing World – Our industry moves fast, and so do we. We stay ahead by being adaptable, proactive, and always ready to pivot.
- Collaboration & Openness – The best ideas come from teamwork. We foster an environment where everyone’s voice is heard, and great ideas can come from anywhere.
- Driven by Impact – Every project, experiment, and campaign is aimed at making a real difference—for our users, partners, and the industry as a whole.
We’re not just building a company—we’re shaping the future of smart shopping. And we’re always looking for like-minded people to grow with us.
Our values
Creation
We don’t just follow trends; we set them. We thrive on innovation, always looking for new ways to enhance the shopping experience and create meaningful solutions for users and partners.
Smart
We make data-driven decisions and use insights to power smarter choices. Thinking ahead, optimizing, and continuously learning is what keeps us ahead of the curve.
Positive attitude
We approach challenges with a can-do attitude. Obstacles don’t stop us—they push us to find better solutions.
Fun
Work should be exciting, inspiring, and rewarding. We celebrate wins, embrace creativity, and create an environment where people enjoy what they do.
Open
The best ideas come from collaboration and transparency. We encourage open discussions, and honest feedback.
Fail Forward
We take bold risks, experiment, and learn rapidly. Not everything works out the first time, but—we take failures as stepping stones to innovation.
Our 4T thought model
Our 4T Model underpins our philosophy, guiding our mission as a smart shopping platform. It’s a cohesive framework that reflects the core values we uphold in every aspect of our work. By aligning Technology, Transparency, Traffic, and Trust, we ensure a holistic approach that’s crucial for driving innovation. This model isn’t just about individual elements; it’s about the synergy they create together, forming the essence of a trustworthy, user-centric, and forward-thinking shopping experience.
Trust – we believe that trust is the ultimate driver of any relationship, the source of value. We apply it to our perspective of shopping, offering and attitude towards brands and merchants.
Transparency – is a key component of trust, we can find it in product and service presentation, in communication, in all of what we do to sell
Technology – is driving our growth, it enables us to be bold in dreams and achievement, it is a source of convenience and enrich all kind of interactions within the process.
Traffic – it is all about interaction, that is the base of human existence, we search, we find, we understand, we use, we experience, we remember.
