Weteh Rebrands to Shoptok, Strengthening Its B2B and B2C Presence Across the Region
March 17, 2025
Weteh, the holding and investment company behind leading smart shopping platforms in the Adriatic and Balkan region, is rebranding to Shoptok to streamline its operations, strengthen its B2B positioning, and unify its brand identity.
As part of this transition, the Weteh name will be retired, and the company will operate entirely under the Shoptok brand, doubling down on its B2B platform, Shoptok.com, while also integrating Shoptok.si and Shoptok.hr as its consumer-facing brands in Slovenia and Croatia. At the same time, Eponuda.com will remain the dominant B2C brand in Serbia, where it has built strong market recognition.
Why the change?
The rebrand is a strategic move to modernize the company’s identity, simplify brand management, and create a more connected ecosystem between its B2B and B2C platforms. By consolidating under the Shoptok name, the company aims to:
✅ Strengthen its B2B presence with a focused and recognizable brand
✅ Streamline its B2C operations in Slovenia and Croatia under the Shoptok name
✅ Optimize resources and branding for greater efficiency across markets
✅ Maintain and further develop Eponuda as the leading smart shopping platform in Serbia
Key Changes in the Rebrand
- Shoptok becomes the new holding company, replacing Weteh.
- Shoptok.com will serve as the primary B2B platform, offering business partners advanced tools for managing visibility and performance.
- Shoptok.si and Shoptok.hr will continue to represent the B2C platforms in Slovenia and Croatia.
- Eponuda.com remains unchanged in Serbia, continuing as the region’s most recognized smart shopping platform.
- Legal and accounting structures have been updated to align with the rebrand and ensure operational efficiency.
- All existing domain names will remain the same, providing a seamless transition for users and partners.
A Strategic Shift for Growth
“This rebrand marks an exciting new chapter for us,” said Darko Dujič, CEO of Shoptok and Eponuda. “By fully transitioning to the Shoptok name, we are strengthening our B2B platform and streamlining our brand identity, making it clearer and more efficient across markets. At the same time, we recognize the incredible strength of Eponuda in Serbia and remain committed to its growth. This move allows us to focus on innovation, better serve our business partners, and create even more value for consumers.”
What’s Next?
As part of this rebrand, Shoptok will introduce a refreshed visual identity, UX/UI improvements, and enhanced platform features for both B2B and B2C users. The transition is designed to be seamless, with no disruption to existing services, partnerships, or domains.
